Posts tagged “adtech”

All the world’s an ad, and we are merely watchers

Jennifer Faull writing for The Drum (emphasis mine): Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labelling. And also: “[We wanted] to [be able to] monetise (sic) huge back catalogues of existing video content as well […]