{"id":2608,"date":"2017-08-10T11:23:22","date_gmt":"2017-08-10T15:23:22","guid":{"rendered":"http:\/\/www.iamdann.com\/?p=2608"},"modified":"2017-08-10T11:23:22","modified_gmt":"2017-08-10T15:23:22","slug":"all-the-worlds-an-ad-and-we-are-merely-watchers","status":"publish","type":"post","link":"https:\/\/www.iamdann.com\/2017\/08\/10\/all-the-worlds-an-ad-and-we-are-merely-watchers","title":{"rendered":"All the world&#8217;s an ad, and we are merely watchers"},"content":{"rendered":"<p>Jennifer Faull writing for <a href=\"http:\/\/www.thedrum.com\/news\/2017\/08\/09\/how-accenture-trying-bring-programmatic-product-placement-netflix\" target=\"_blank\" rel=\"noopener\"><em>The Drum<\/em><\/a>\u00a0(emphasis mine):<\/p>\n<blockquote><p>Accenture\u2019s R&amp;D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labelling.<\/p><\/blockquote>\n<p>And also:<\/p>\n<blockquote><p>\u201c<strong>[We wanted] to [be able to] monetise (sic) huge back catalogues of existing video content<\/strong> as well as offer content creators a way to place advertising in a non-disruptive way, open it to the marketplace and give them the benefit of a programmatic platform,\u201d said Naressi.<\/p><\/blockquote>\n<p>The world of <em>30 Rock \u2014<\/em>\u00a0where Jerry Seinfeld is <a href=\"https:\/\/en.wikipedia.org\/wiki\/SeinfeldVision\" target=\"_blank\" rel=\"noopener\">being digitally inserted<\/a> into NBC&#8217;s new programming lineup without his knowledge or consent \u2014 is becoming real.<\/p>\n<p>I foresee advertising getting really&#8230;subtle. Like, when I see a Microsoft Surface in a TV series now, I know it&#8217;s a paid product placement. But soon everything will be a product placement, and it&#8217;ll change depending on whether you just searched Google for new socks or for pimple cream.<\/p>\n<p>NBC&#8217;s <a href=\"https:\/\/en.wikipedia.org\/wiki\/Superstore_(TV_series)\" target=\"_blank\" rel=\"noopener\"><em>Superstore<\/em><\/a> is going to <em>thrive<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Faull writing for The Drum\u00a0(emphasis mine): Accenture\u2019s R&amp;D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labelling. And also: \u201c[We wanted] to [be able to] monetise (sic) huge back catalogues of existing video content as well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[503,762,676,304,602],"_links":{"self":[{"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/posts\/2608"}],"collection":[{"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/comments?post=2608"}],"version-history":[{"count":2,"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/posts\/2608\/revisions"}],"predecessor-version":[{"id":2610,"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/posts\/2608\/revisions\/2610"}],"wp:attachment":[{"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/media?parent=2608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/categories?post=2608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iamdann.com\/wp-json\/wp\/v2\/tags?post=2608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}