{"id":808,"date":"2011-04-01T20:49:02","date_gmt":"2011-04-02T00:49:02","guid":{"rendered":"http:\/\/www.iamdann.com\/?p=808"},"modified":"2011-04-19T23:31:37","modified_gmt":"2011-04-20T03:31:37","slug":"april-fools-day-yeah-we-get-it","status":"publish","type":"post","link":"https:\/\/www.iamdann.com\/2011\/04\/01\/april-fools-day-yeah-we-get-it","title":{"rendered":"April Fools’ Day: Yeah, We Get It"},"content":{"rendered":"
What was once a harmless, mostly forgotten “holiday” has now gone completely out of control. This may sound a bit harsh, but I’m going to say it anyway.<\/p>\n
Hey, Internet companies. Shut up<\/em>.<\/p>\n Yes, indulging in a harmless April Fool’s Joke shows that your company has a whimsical side…but enough is enough. The internet’s involvement in April Fools’ Day has gone beyond the realm of entertaining and now borders on trite. Companies now feel like they must <\/em>be involved in some prank in order to\u2014I don’t know\u2014be relatable? Show their fun side?<\/p>\n Instead, surfing the internet on the first of April is like having a ton of people yelling “Look at me! Look at me!” over and over again at the same time.<\/p>\n And I get it. Going “viral” is the new big goal. I think we all saw how fast the HOPA girl who quit her job<\/a> went viral. And then sighed to ourselves when we found how it was a hoax and how easy it was for the creators to make it so popular<\/a>. How many companies said to themselves, “I could do that.”<\/p>\n