As predicted, Amazon is now in the search game. Their solid eCommerce infrastructure led them into the cloud computing field just a few years ago. Now, their dominance in the cloud computing market, coupled with their solid search algorithm (built and honed for Amazon.com), makes them a strong Google competitor.
At less than $100/month, I can’t see anyone who uses Amazon S3 not switch/set up Amazon CloudSearch. It’s only a matter of time before Facebook joins the game.
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