Posts tagged “technology”
All the world’s an ad, and we are merely watchers
Jennifer Faull writing for The Drum (emphasis mine): Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labelling. And also: “[We wanted] to [be able to] monetise (sic) huge back catalogues of existing video content as well […]
Economics of fake news
Scott Shane for the New York Times: Within a few days, the story, which had taken him 15 minutes to concoct, had earned him about $5,000. That was a sizable share of the $22,000 an accounting statement shows he made during the presidential campaign from ads for shoes, hair gel and web design that Google […]
Finally getting featured in Fortune Magazine
Elizabeth Dwoskin for the Wall Street Journal: Computer programs that scan facial expressions have been used to detect whether people respond positively to commercials or whether hospital patients are in pain. Can they also read a CEO’s mind? James Cicon thinks they can. A finance professor at University of Central Missouri, Cicon built software that […]
The Pentagon’s Engineers
David E. Sanger and Nicole Perlroth, for the New York Times: President Obama’s newly installed defense secretary, Ashton B. Carter, toured Silicon Valley last week to announce a new military strategy for computer conflict, starting the latest Pentagon effort to invest in promising start-ups and to meet with engineers whose talent he declared the Pentagon […]
Making informed choices with none of the work
David Pierce, writing for Wired: What does a tweet feel like? What about an important text? To answer these questions, designers and engineers sampled the sounds of everything from bell clappers and birds to lightsabers and then began to turn sounds into physical sensations…Ive was the decider and was hard to please: Too metallic, he’d […]
Apple is losing the living room to Microsoft on the Tech Night Owl
Gene Steinberg invited me to be a guest on this week’s Tech Night Owl, airing Saturday, November 23rd. We talk about Microsoft and Apple’s visions for a world of computers in the cloud and every device a display. We also touch on the Xbox One and how Apple is really losing ground in the living […]